Founder

Mehmet Latif AY

Founder of VARYScode. A multidisciplinary digital professional specializing in web development, SEO, performance marketing, and AI-powered solutions — helping brands build stronger, more measurable digital presences.

Mehmet Latif AY is the Founder of VARYScode, a multidisciplinary digital studio built to serve every aspect of a brand’s digital presence — from web development and product design to SEO, performance marketing, and AI-powered solutions.

With hands-on experience across diverse industries including e-commerce, health tourism, dental clinics, and cosmetics, Mehmet has led web development projects, managed SEO/SEM strategies, and run advertising campaigns across Google, Meta, and TikTok. He designs and builds custom websites, directs performance marketing operations, and integrates intelligent automation into the products and services he delivers.

Beyond client work, he develops his own digital products — including mobile games and WordPress plugins — combining creative thinking with deep technical expertise to help businesses grow with purpose and precision.